Brand, Systems + Growth
How We
Work
Every engagement starts the same way: we look at what you’ve already built — the brand, the systems, the marketing, the numbers — then figure out what to do about it. Look first, act second.
We don’t start with a proposal. We start by looking under the hood.
Most companies already have the pieces — a brand, a website, a CRM, an ad account, a few spreadsheets and a lot of history. They were just built one at a time. So it’s hard to say which leads are good, where the jobs are really coming from, or where the next dollar should go. We look at what exists, keep what’s working, and where something is missing or broken we build it and start clean going forward.
How It Works
From first call to ongoing growth
01
Fit call
A 20–30 minute conversation to confirm fit and define what you’re trying to grow, fix or figure out. No pitch deck.
02
Discovery
We go through the brand, website, systems and marketing you already have and how things are tracked today, then sort out what’s working, what needs cleanup and what’s missing.
03
Analysis
How the brand shows up, how leads come in and turn into jobs, which marketing actually produces customers, what people are searching for, and where you sit against competitors.
04
Findings + roadmap
A plain-English sit-down covering what we found, the handful of numbers worth watching, the best opportunities, and a 90-day plan.
05
Execution + measurement
You own the plan and can run it yourself, or we stay on — as your fractional growth partner, or on a focused project from the plan.
The Front Door
Brand + Growth Audit
$3,500 fixed | typically 2–3 weeks
A paid review, not a sales call — for companies that know the brand and the marketing aren’t pulling their weight but can’t yet say why. Fixed scope, fixed price, and it stands on its own with no ongoing retainer required.
What we assess
- Brand and messaging, and how consistently the business shows up on the website, in sales and in the field.
- Your systems: CRM, lead flow, phones and call tracking, analytics, and the gaps between them.
- How customers find you today, what they buy, and what they’re worth.
- Website, search, ads, content, social and email — what’s actually producing customers.
- Existing reporting and the quality of the history you already have.
- Market demand, competitive position, pricing, and growth opportunities.
What you get
- Findings Report — what’s working, what isn’t, and where attention is needed, in plain English.
- Brand + Marketing Scorecard — how the brand and the marketing measure up today, and the handful of numbers worth watching from here.
- Systems Map — where your customer and marketing information lives today and what’s not connected.
- Growth Opportunity Map — the opportunities worth chasing first across brand, marketing, offers and market.
- 90-Day Priority Roadmap — what happens first, second and third.
- Review Session — we sit down and walk you through the findings and the decisions.
Where useful history exists we put it to work. Where it doesn’t, we say so and start clean going forward.
After the Audit
Two ways we keep going
You own the plan either way. Most companies keep us involved to run it and keep score.
Fractional Growth Partner
An outside marketing and growth lead for your business: keeping the brand consistent, reviewing the numbers monthly, planning and running the marketing, watching the market, a monthly sit-down with you, and a 90-day plan that stays current — working alongside your team and whoever else you already use.
From $3,500 / month · three-month initial engagement
Focused Projects
A single defined piece of the plan: a brand refresh, a website, a CRM cleanup or integration, reporting setup, a market study, or a campaign.
Scoped per project
Hosting, maintenance and ongoing marketing support are a closed offering, available to our existing long-term growth partners. We’re at capacity and aren’t taking on new clients for those services — new marketing work happens inside Fractional or as a focused project tied to a plan.
Start a conversation →
Tell us what you’re trying to grow, fix or figure out, and we’ll tell you whether the audit is the right next step — and what it would look at.